Campaign Strategy: Designed and deployed email marketing campaigns targeting B2B and B2C segments using Mailchimp, Touch-Base Pro, and similar platforms.
Transactional Email Systems: Built automated email workflows for confirmations, updates, and status changes integrated into web platforms via SMTP or API (e.g., PHPMailer).
Newsletter Design: Designed responsive, visually appealing newsletters using HTML templates and drag-and-drop builders.
Segmentation & Personalization: Implemented list segmentation strategies and dynamic content for improved engagement and targeting.
Analytics & Optimization: Tracked open rates, and engagement metrics. A/B tested subject lines and layouts to optimize performance.
Compliance: Ensured all campaigns complied with anti-spam laws like POPIA and unsubscribe handling.
